Complex stories told by neon signs

These neon signs are not your everyday signs that invite you in to an open shop or direct you to the nearest exit. Rather, visual artist Tim Etchells uses more complex text in the form of neon lettering to create a public deconstruction of language. Each simple, glowing phrase invites the viewer into a fragmented narrative and tells a story of its own.

The signs are like publicly displayed giant text messages that spark a curiosity about the author and recipient of the words. Is the viewer getting a glimpse into an intimate relationship or something else? Image Credit: More info: Tim Etchells’s website | Via : [BB-Blog] | Via : mymodernmet